What color is your palette?

Nothing is more potent in the brand development process than color.
At KW Design, we help our clients to understand the influence which color evokes in creating connections with their customers. This blog is also a forum to explore the many influences and impact of color, from mood, tempo, prevailing industry tendencies and seasonal shifts. It’s a venue for days that are GRAY and days that are SUNNY. We will post opinions that SPICE up the conversation and essays that are as smooth as an AZURE sea. We will welcome contributions from clients, marketing and design experts, Twitter pals and thoughtful essayists who can articulate BLACK from WHITE without our visitors seeing RED.

So whether you come from the world of Wall Street (GREEN) or breast cancer advocacy (PINK) or Tiffany & Co.'s (BLUE), we look forward to you answering the question: What color is your palette?